Changhong intelligent lock crowdfunding exceeded 1

2022-07-22
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Recently, Changhong smart lock launched a new smart lock called "B3 rainbow shield" and launched jd.com crowdfunding on August 27. In less than two months, the amount of crowdfunding has exceeded 10million

recently, Changhong, which makes household appliances, launched a new smart lock called "B3 rainbow shield" and launched jd.com crowdfunding on August 27. The quotation of this official website is 2699 yuan, the initial price is 1699 yuan, and the lowest price of crowdfunding is only 959 yuan. As of October 18, the amount of crowdfunding has exceeded 10million yuan, reaching 10246130 yuan, and has received the support of 1456 people

I believe many people are concerned about why Changhong's smart lock can achieve such impressive crowdfunding results. In the view of lock Jun, the first is the price factor. Although the official retail price is as high as 2699 yuan, the lowest price during the crowdfunding period is only 959 yuan, which is equivalent to a discount of about 40%, and the discount is still quite large; Secondly, Changhong has a certain popularity in the field of household appliances, so the brand may also be an important factor for the success of crowdfunding

in addition, it is reported that Changhong B3 adopts aviation aluminum appearance material and nano anodizing process, and provides seven colors, including red start, crescent white and mocha gold. It has a fashionable appearance, especially in terms of color, it is bolder, which can more attract young users

how many Changhong smart locks have been sold with a crowdfunding amount of more than 10 million? To whom? According to the preliminary statistics of Keyuan Jun, 999 yuan/set of files was supported by 164 people in total; Two 1199 yuan/set of files were supported by 48+37=85 people in total; 1399 yuan/set of files was supported by 100 people

999 yuan/set file, two 1199 yuan/set file, 1399 yuan/set file. These packages have been supported by 349 people in total. Because they are single set crowdfunding packages, they should be purchased by individual users. In other words, a total of 349 sets of smart locks were sold in a single set of packages

in addition, a total of 221 people supported 3950 yuan/4 sets of files, 305 people supported 19580 yuan/20 sets of files, and 5 people supported 38760 yuan/40 sets of files; 95900 yuan/100 sets of files were supported by 14 people. These grades should be mostly purchased by agents, dealers, real estate developers or enterprise users, because only they can digest so many smart locks

according to statistics, a total of 545 people supported 3950 yuan/4 sets of files, 19580 yuan/20 sets of files, 38760 yuan/40 sets of files, 95900 yuan/100 sets of files, and 8484 sets were sold

through simple statistics, it is not difficult for us to find that this crowdfunding, from a numerical point of view, Changhong is successful, with at least nearly 9000 sets of sales and more than 10 million paybacks

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